Today, West cigarettes are a part of the largest international tobacco group; Imperial Tobacco sells its products in almost 100 countries around the world. The company’s marketing cases have always been as intense as the thick smoke of their cigarettes. Bold ads featuring smoking girls in confessionals, controversial partnerships with the sports world, and innovative production technologies, West has left a bright mark in the field of tobacco promotion.
The West brand became close friends with Formula 1 and began to position itself as “cigarettes for self-confident and strong men.” The brand became the title sponsor of the McLaren team, after which the West McLaren Mercedes cars were painted in the silver color familiar to fans today, to match the famous West Silver pack. The star team led by Mika Hakkinen won the championship title for several years in a row, and the only obstacle to the frisky silver cars was the tobacco advertising ban, because of which the West sports promotion had to go to a long pit stop.
But for West cigarettes, this is only the beginning of the track, so the company continues to look for new directions and turns. Thus, the innovative propeller-shaped filter Streamtec was developed, which disperses the smoke in a special way, ensuring the fullest taste of the cigarette.
What are West cigarettes?
West cigarettes appeared on the tobacco market relatively recently. They first conquered the German market in 1981. The launch of this brand was accompanied by a bright advertising campaign. Thanks to the effective pricing policy and the quality of products, a year later the brand became sold in Germany. The brand does not stop developing and continues to preserve the traditional German quality, use innovations in technology and apply unusual advertising moves in promotion. And regular customers and heavy smokers all rolled into one cannot fail to notice this. After all, only they dictate the policy of the brand itself by how they smoke, how much they smoke and at what time. This inspires the creators of the brand for new ideas and variations of tastes. It’s wonderful, isn’t it?!