In the 1950s, the advertisements of Gauloises cigarettes showed a woman in a luxurious dress

The history of Gauloises cigarettes dates back to the 19th century, when two French tobacco companies, the Compagnie des Tabacs des Colonies (Colonial Tobacco Company) and the Compagnie Française des Usines la Gauloise (Gauloise Tobacco Company) The Compagnie Gauloises-Blondes was formed through the merger of the two companies. In 1881, they began producing tobacco under the Gauloise brand.

The name Gauloises was derived from the French name for the skin of the Canadian goose used in filter production.

In 1953, the brand of Gauloises cigarettes was acquired by SEITA (Société d’Exploitation Industrielle des Tabacs et Allumettes). Compagnie Gauloises-Blondes, acquired by SEITA (Société d’Exploitation Industrielle des Tabacs et Allumettes) in 1953, later became part of British American Tobacco.

In the past, advertising for Gauloises cigarettes was very sophisticated and stylish. It reflected the elegance and luxury of this brand of cigarettes. For example, in the 1950s, the advertisements of Gauloises cigarettes showed a woman in a luxurious dress and a man in a suit smoking Gauloises cigarettes. This emphasized the luxury of the brand’s cigarettes.

In the 1960s, the advertisements became more fashionable and modern. The ads depicted young men smoking Gauloises cigarettes at parties and other social occasions. In the 1970s, the ads became more minimalist, emphasizing the cigarettes themselves. They became more sophisticated and stylish, depicting Gauloises cigarettes against a stark white background.

Over time, the aroma of Gauloises cigarettes may evoke a sense of nostalgia or comfort among those familiar with it, serving as a backdrop to moments of relaxation, contemplation, or social interaction.